5 Key Compromises of the Constitutional Convention

Risk Management in Construction Projects Essay - 2356 Words

Risk management is a process used in all industries to reduce the risk. The Risk management tool usage changes from sector to sector and hence each sector has developed their own risk management tools and methodologies to mitigate the risk. But the concept remains the same behind all the tools (Ropel, 2011). The main steps for risk management irrespective of the sector are: 1. Risk Identification 2. Risk Assessment 3. Evaluation of the risk 4. Steps to mitigating the risks 5. Regular monitoring and review of the risks Here we will discuss risk management in the construction sector and in execution of construction project, project risk management is one of the most critical phase for successful completion†¦show more content†¦Key success factors/ key performance indicators are defined on a project and this forms a ground for identifying the risks. Each member in the workshop is asked to identify the risk from their perspective. Once all the risks are identified, the evaluation of the risk is done and then suggestions are taken for mitigating the risks. This is one of the most practiced ways of risk management processes followed by most of the companies (Wang, 2004). Risk Management is one of the most difficult part of project management especially in constructions projects. Let us take a construction project and navigate down the risk management program developed and executed in that project. The key success factors for a construction project would be completion of the work as per schedule , cost and delivering a quality product that meets customer requirements and other statutory and regulatory requirements. Construction projects come across many uncertain situations. These factors contributing to the risk on a project can be classified as a) Internal factors of risk b) External factors of risk Risk is generally defined as any potential uncertain event or condition that can have any positive or negative effect on the objectives of the project. The key stakeholders are the persons who will be responsible for mitigating the risk or the ones who comes out with the possible alternative in managingShow MoreRelatedRisk Management For Construction Projects1095 Words   |  5 Pagesoverall aim of this study report is to let everyone know what risk management is, realize the procedure of risk management in construction project and have a deeper study on the application of risk management during construction period, therefore, a better project output and better value for both clients and constructors. There are two objectives of this study: 1. To assess the most major and common risks which cause bad effect on construction period. 2. To figure out reasonable solutions. On the basisRead MoreRisk Management Techniques For Construction Project1280 Words   |  6 Pages Research Paper on Risk Management Techniques for Construction Project Pariekshit Guttikonda Lawrence Technological University Abstract Construction is a risky industry and there is no other industry that requires proper application of business practices much as construction industry. The main objective of this research is to gain understanding of risk factors faced by building projects. The study also aims to investigate the effectiveness of risk preventive and imitative methods. From thisRead MoreRisk Management Techniques For Construction Projects1206 Words   |  5 PagesResearch Paper on Risk Management Techniques for Construction Project These are the 7 types of the risks that are mainly occurring in construction projects in the real world in most kind of construction projects. 1. Technical Risks: Incomplete Design, Inadequate specification, inadequate site investigation, Change in scope Construction procedures, insufficient resource availability. 2. Construction Risks: Labor productivity, Labor disputes, Site condition, Equipment failures, Design changes, tooRead MoreRisk Management Techniques For Construction Projects1238 Words   |  5 PagesConstruction industry is a risky and there is no other industry that requires proper application of business practices as much as construction industry. The main objective of this research is to gain understanding of risk factors faced by building projects. The study also aims to investigate the effectiveness of risk preventive and imitative methods. From this Research paper, we can find the most important risk factors are: financial failure of the contractor, Environmental r isk like natural disastersRead MoreRisk Management Plan the Silver Fiddle Construction Company Project: Czopeks Dream Home Project3559 Words   |  15 PagesUnit 5 Assignment 1 – Course Project: Risk Management Plan The Silver Fiddle Construction Company Project: Czopeks Dream Home Project Matthew Daley 16 February 2014 Capella University Professor Haziel Matias MBA6233 – Assessing and Mitigating Risk Section 101 Introduction: Silver Fiddle Construction Company specializes in building high quality, customized homes in Grand Junction, Colorado. Silver Fiddle Construction Company has been contracted to build a 2,500-square foot, 2 ½-bath 3-bedroomRead MoreAnalysis On Risk Management By Contractors Who Work On Energy And Utility Construction Projects Essay1990 Words   |  8 Pages CHAPTER 3.0: RESEARCH METHODOLOGY 3.1 Brief Case background The research takes a case study approach. The case study analysis dwelt on risk management by Contractors who work on energy and utility construction projects, including strategies and supporting structures for managing risks, complete with an analysis of how these strategies and structures are implemented and supported by the Contractors resources base. The researcher specifically chose utility contractors for this study as the EnergyRead MoreThe Real Estate And Construction Industry1000 Words   |  4 PagesThe real estate and construction industry has changed significantly over the past several years. It is an industry driven primarily by private investors; the presence of securitized real estate has increased considerably. Not unexpectedly, the influence of institutional investors on the real estate industry is formidable. They are beginning to experience a higher degree of scrutiny by investors, consultants and analysts, and are expected to deliver best in class service in all areas - from propertyRead MoreConstruction Of The Construction Industry Essay725 Words   |  3 PagesGould and Joyce (2002) there are a number of risks which can be identified within the construction industry itself and those risks are evident in every construction project regardless of the project size or its scope. Tummala et al. (1999) has argued that oftentimes changes in design and scope in addition to time frames or schedules are considered the most common risks for the construction sector based on the study conducted. As the construction project progresses there s bound to be changes in scopeRead MoreA Report On The Construction Sector Essay1321 Words   |  6 PagesINTRODUCTION: The construction sector is the fifth largest sector in the New Zealand economy, employing more than 170,000 people. This makes up 7.6% of the labour force. It engendered 6.3% of Gross Domestic Product (GDP) in 2010. (New zealand sector report, 2013) There is a lot going on in the construction management space, which has been poorly addressed in New Zealand until recently. (Pieter, 2011) High level of complexity is also involved in construction projects, which exposes this sector toRead MoreDesigning A Project Management Software996 Words   |  4 Pageslatest integrated construction management software or are construction software solutions considered an unnecessary business expenditure? Innovative construction accounting software plays an important role and today the majority of companies organize, plan and estimate project costs using a project management software solution. This sophisticated software, designed especially for the construction industry, aids communication and decision making and helps with budget management, scheduling and cost

Diffrenece Between Hypothesis and Theory Free Essays

TOK essay Difference between scientific law, theory and hypothesis 551 words In the world were living in nowadays people, groups or even some nations each has a different way of thinking. That’s why opinions were created and people could have different prospectives and different ideas were developed all over the past centuries. That variation of ideas, prospective and ways of thinking had lead into the creation for methods for proving something as an idea an experiment a suggestion, and others. We will write a custom essay sample on Diffrenece Between Hypothesis and Theory or any similar topic only for you Order Now This essay would be discussing those ways and their differences. Firstly, the first thing that leads into an opinion or way of seeing something is setting up your hypothesis, hypothesis is an educated guess based upon observation for a certain matter. It is an explanation of a single event or something based on what is observed not deeply observed but just observed, and it also has not been proved yet. Most hypotheses can be supported or disproved by experiment or a deep observation. Some examples of hypothesis are, when an apple is put in the wind and sun it will rot, this is a simple example it’s based on what’s observed as when an apple is put in the sun it would rot but no further scientific explanation is given. After a hypothesis is set based on really weak and shallow observations it must be tested for that opinion or idea to be true it must be tested and observed scientifically and not only once it must be tried and observed a number of times, that what develops a theory and obeys scientific laws, a scientific law is a statement of fact that explains a certain matter or different action or habits. It is generally accepted to be true and universal and can be proved and tested widely and sometimes they could be written as mathematical equations. Scientific laws must be simple, true and universal. Going back to a theory it is noted as more like a scientific law than a hypothesis. It is an explanation and prove for your hypothesis and sets of related observations or events based upon proven hypotheses and verified multiple times. A theory could hold on a definition as it is the way people could know this certain idea or issue is true by repeated xperiments whom tern a hypothesis into a theory or it just keeps it a hypothesis untested. Some examples of scientific laws are some physics and maths rules as Newton’s laws of motion, law of gravity, the laws of thermodynamics and other physics laws whom are proved and tested that’s why they turn into a scientific law. Sometimes some laws can turn to theories as the law of gravity and gravitational forces, as it could go mor e general to be turned into a theory. The biggest difference between a law and a theory is that a theory is much more complex and dynamic. A law runs a single action, whereas a theory explains an entire group of related matters and phenomenas. That’s what differs an experimented hypothesis whether it turns into a theory or it is more specified so it turns to be a law, an example of a theory is automobiles Components of it can be changed or improved upon and more things invented in it, without changing the overall truth of the theory as a whole that it is an automobile. How to cite Diffrenece Between Hypothesis and Theory, Essay examples

Consumer Behavior

Question: Case Study about the consumer behavior. Answer: Introduction Consumer behavior is the study of individual or organization and the process, by which they select, secure, use, and then dispose of products, services, experiences or ideas to satisfy the customers (Claiborne Sirgy, 2015). People have different form of recreation. In recreation, people tend to do deeds that help them to relax and come out of the mundane of life. They can relax by reading a magazine, eat out with friends, or even sometimes go for vacation. Though going for a vacation can be relaxing, but preparing for the tour can be very hectic. Deciding a holiday tour consumes a great energy, and it takes a toll in the decision making process. Many reasons can influence the whole process. The marketers of the tourism field analyze such influences and make their marketing strategies (Lapierre Giroux, 2015). This report aims at analyzing and discussing the reason behind the particular consumer behavior. Choice of tour package based on personality theories Personality of a person is the result of an individuals trait. Different people show different traits. An individuals action is based on the personality that he or she has acquired. A persons personality develops from the environment they live in, their learned attitude, life values, etc. However, these traits do not remain same throughout the lifespan. The environment that surrounds the individual modifies the individuals personality. Thus, personality is often said to be dynamic. The oldest personality theory is the trait theory. In accordance to the theory, people have certain traits that define human beings, and people choose and act based on the traits (Sandy, Gosling Durant, 2013). Sigmund Freud, the founder of the Psychoanalytic School, stated that personalities are influenced by unconscious motive. These motives are the based on basic biological need. According to this theory, personality depends on the interaction between the id, ego, and superego. Id works mainly on the pl easure principle, whereas, the superego provides the guidelines for judgment, which should be socially acceptable and ego acts as the police maintaining the balance in-between the id and superego (Gabriel, 2013). The Neo-Freudian theorists stated that social interaction and relationship played important roles in the formation of the personality. Based on the notion the theorists divided personality traits into three types: the complaint personality, the aggressive personality, and the detached personality. The people having complaint personality prefer belonging, i.e., to feel loved and accepted, and thus, they prefer something that is secure. The aggressive personality people tend to be rebellious and they have a need to show the power they have, and they are manipulative. The detached personalities prefer to be independent and are self-reliant. Marketers mainly use the Neo-Freudian theories that help in marketing their products (Onu Garvey, 2014). Another concept that influences consumer behavior is that of Self-Concept. The Self-Concept states that consumers tend to buy and use that product, or accept a particular patronize to which their self-image matches and to which they can relate (Sirgy, 2015). Individuals organize a set of traits that they use to describe themselves, and people are reluctant to accept anything that does not match with their personality. This concept of self is learned and ever changing. Self-concept is a mixture of emotion, feeling, and attitude. To understand the aspect of personality, analysis of the response to questionnaire about choice of tour pack, by three subjects are done. The first subject chosen is a male student of age 19 years. He describes himself to be extrovert, craves adventure, has a need to gain self-esteem, and has a knack to earn quickly. His choice is based on pleasure principle, and he has a risk taking habit. Thus, he chooses Option 2, i.e., visit to Las Vegas, and try his hand at gambling. The second subject is a 43-year-old married woman. The womans characteristic are that of adventurous yet prefers security. She desires recognition among people. She also prefers not to take responsibility. This is witnessed in the fact; it is her husband who plans for the tours. Her choice of tour pack caters to all her traits. Option 6, provide a secure tour yet something that can provide affiliation and power to her. The package provides secure place to stay; sure food as well as have the power to taste different wines, which associates with power and affiliation. The third subject thrives for security and safety. He is a 51-year-old married man with children. Being married changes his priority (Yap, Anusic, Lucas, 2012). The thoughts and ideas of his spouse and children matter. He is sympathetic and pays heed to others choice. He has the tendency to judge carefully before taking any decision. This shows in his choice of holiday tour. He chooses Option 4, where the food and accommodation for his family are secure, and he has less to worry. From the discussed analysis, it can be inferred that every individual has different priority, and his or her characteristics are highlighted with this need (Vij, Carrel Walker, 2013). Thus, it is seen that the choice of destination depends on the personality characteristics of the individuals (Davies Cairncross, 2013). Choice of tour package based on individual demography In a study, Wong, Newton Newton (2014) proposed that individual demography influences consumer behavior. In this case, it can be seen that the three subjects are highly influenced by their demographic condition, which includes age, economy, ethnicity, family condition, etc. the choice of tour pack for the 19-year-old male student is at par with his demography. He being young, risk-taking behavior is common (Eaton et al., 2012). Since he is a student; money is a crucial factor. Therefore, he favors less expensive accommodation and wants to control the money spend after food. Since he is young and unmarried, he does not give importance to security and chooses the option where he can gamble. The 43-year-old married woman chooses her option of tourism pack is also influenced by the way she leads life. Since she is married and older than the first subject is, she prefers security. She earns a lot more, so she is not restricted to spend money. Her educational qualification also plays an i mportant role in her choice. Her high position makes her choose something that is expensive. The third subject is the 51-year-old family man from Chinese ethnicity. He chooses the package that covers the security of the family. His ethnicity also plays important role in the place he chooses, i.e., Hong Kong. Since he earns more than the other two subjects do, he spends accordingly but not lavishly. A study by Kardes, Cronley Cline (2014) shows economic condition plays an important role in choosing the option of tour. Marketing Recommendation From the above analysis, it can be said that a human beings choice of tour package depends on both the persons personality and his or her demography. Based on the above analysis, marketers can improve their marketing strategies, attracting more people to the particular pack. To explain it, let us consider the Option 4 (place: Hong Kong). The most likely people who will accept this tour option are mainly family oriented. The tourist would look for security, good food, good lodging, as well as something fun time with the family. If the marketer can introduce extracurricular, fun family recreation, the package will attract more people. The marketers can reduce the cost of the tour by removing the meal pack from the package and let the families manage their food cost. Thus, reduce the package cost can attract even more people for the tour. The marketers can also keep the cost same and increase the number of tour days. This will also increase the probability of the package. By making such changes, the tour organizers will attract more people. The increase in the tourist count will increase the profit of the organization. Conclusion In any business, where the organization needs to sell product to the general people, customers are held in the highest position. Marketers research in the field of what attracts the consumers to the products in the market. They research on how they can act as the honey so that general people consume their product. Study show that many reasons or factors influence the behavior of the consumer. Two of the major factors that influence people's behavior are their individual personality and their demography. Personality is the different traits that form the face of the individual. Demography includes the individual's age, gender, ethnicity, and economy. This report shows how these two factors influence tourism choice and how marketers can change their marketing strategies accordingly to gain profit. References Claiborne, C. B., Sirgy, M. J. (2015). Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 1-7). Springer International Publishing. Davies, R., Cairncross, G. (2013). Student tourism and destination choice: exploring the influence of traditional, new, and social media: an Australian case study.Tourism Culture Communication,13(1), 29-42. Eaton, D. K., Kann, L., Kinchen, S., Shanklin, S., Flint, K. H., Hawkins, J., ... Whittle, L. (2012). Youth risk behavior surveillance-United States, 2011.Morbidity and mortality weekly report. Surveillance summaries (Washington, DC: 2002),61(4), 1-162. Gabriel, D. (2013). Models of Voter Behavior.Ovidius University Annals, Series Economic Sciences,13(1). Kardes, F., Cronley, M., Cline, T. (2014).Consumer behavior. Cengage Learning. Lapierre, J., Giroux, V. P. (2015). Customer-Perceived Value Heterogeneity. InProceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference(pp. 393-393). Springer International Publishing. Onu, A. J., Garvey, M. (2014). Assessing the Relationship between Personality Factors and Consumer Buying Behavior in South Eastern Nigeria.International Journal of Business and Social Science,5(11). Sandy, C. J., Gosling, S. D., Durant, J. (2013). Predicting consumer behavior and media preferences: The comparative validity of personality traits and demographic variables.Psychology Marketing,30(11), 937-949. Sirgy, M. J. (2015). The Self-concept in relation to product preference and purchase intention. InMarketing Horizons: A 1980's Perspective(pp. 350-354). Springer International Publishing. Vij, A., Carrel, A., Walker, J. L. (2013). Incorporating the influence of latent modal preferences on travel mode choice behavior.Transportation Research Part A: Policy and Practice,54, 164-178. Wong, J., Newton, J. D., Newton, F. J. (2014). Effects of power and individual-level cultural orientation on preferences for volunteer tourism.Tourism Management,42, 132-140. Yap, S. C., Anusic, I., Lucas, R. E. (2012). Does personality moderate reaction and adaptation to major life events? Evidence from the British Household Panel Survey.Journal of research in personality,46(5), 477-488. Consumer Behavior Question: Discuss about the Consumer Behavior. Answer: Introduction Nowadays, companies focus on the buying behavior of consumers as rapid and frequent changes have been taking place in the tastes and preferences of the customers. It is the necessity of the companies to track changes taking place in the tastes and preferences of the customers and make huge investments in the research and development department to bring innovative products in the market to meet the demands of the customers (Ferrell and Hartline, 2013). Nowadays, customers are the top priority of the businesses as increase in the customer base results in an increase in the sales and profits of the company. Nowadays, it becomes a necessity to study the consumer buying behavior to remain competitive in the market. Adoption of new technologies by the companies provides an opportunity to consumers to make comparisons between the products offered by competitors in terms of price, discounts offered and features for the purpose of making appropriate buying decisions. In addition to this, usage of technology also facilitates in making order of the products online (Pride and Ferrell, 2004). Nowadays, due to such change in the social environment, companies deliver the products at the doorsteps of the customers at right time. Nowadays, customers prefer online shopping in place of visiting the brick and mortar shops or retail outlets to buy a product. This helps in reducing the cost of the product and providing value to the customer (Dibb and Simkin, 2008). Customers feel convenient to shop online as they can make comparisons between the products offered by different companies in less time as compared to traditional shopping. It is requisite for the companies to identify the unfulfilled demands of the customers and make efforts to fulfill them in an effective manner in comparison to its competitors. This results in attracting more number of customers and increase in the sales and profitability of the companies (Davis and Gschwandtner, 2011). Company Overview Apple is an multinational company established in the year 1977 headquartered in California. It operates in the technology sector and has a first mover advantage over other rivals in the industry. It deals in the manufacturing and distribution of the technology products such as portable computers, Mac line desktop, iPhone, Apple TV and so on. Besides this, it also deals in variety of related software, accessories, third party digital content and applications and networking solutions. Company operate its business operations in different countries such as Greater China, regions of Asia Pacific, Europe and America. Along with this, the company distribute its products through variety of outlets such as App Store, iTunes store, Mac App Store, iBooks Store and so on. These stores are in a form of retail stores, direct sales force through third party cellular network couriers and online stores (Yahoo Finance, 2016). Influence of social factors on the consumer buying behavior towards Apple Computers Consumer buying process There are several social factors that influence the consumer buying behavior towards the portable computers offered by the company such as social status, family, reference group and roles. Consumer behavior takes into consideration the purchase, selection and consumption of the goods and services by the customers for the purpose of satisfying their needs. For the purpose of making the buying decision, the customer recognizes the problem i.e. the purpose or the need for which there is a need to make a purchase decision (Hisrich, 2000). After this, the customer collects information regarding different products available in the market through their friends, role models and family members regarding the feasible product. This helps them to evaluate different alternatives available to them to purchase the product for the purpose of fulfillment of their needs. After this, the consumer make the decision to purchase a product by taking into consideration, its price, features, brand image, and availability. After making the purchase desion, customer also seeks to achieve after sales services offered by the companies so that the product purchased by the customer properly function after making a purchase from the buyer. There is a significant impact of the social factors on the consumer buying behavior (Stokes and Lomax, 2008). Social Factors Reference Group In context to Apple computer, reference group consists of the members such as opinion leader, people associated with its social origin, work, place of residence, leisure and hobbies which have a great influence on the attitude and behavior of a consumer towards buying decision. These members provide different aspects to a consumer to make comparisons of the product with other products so as to make purchase decisions (Meyer, 2015). Within a reference group, there are people who play different roles. The initiator is a person who suggests a consumer to buy a portable computer. The influencers, who influences the buying decision of the consumer by their opinion and thought regarding the portable computer. The decision maker is a person who decides which product to buy in order to fulfill their needs (Ferrell, et al. 2014). Social Roles and Status The other social factor that influences the buying behavior of the consumers towards portable computer is social roles and status. The buying decision of consumers is greatly influenced by their position within their family and social group which include work and friends. The attitude that consumers are supposed to have as per their profession, and position at work is referred to as social role (Wright, 2006). In case of Apple portable computer, consumers buy it for the quality of the computer and to portray social success that the computer represents. If a consumer uses Apple portable computer than it is considered that a person has a high status in the society as it is considered as a luxury product. Nowadays, brands create an image that reflects the social role or status of a consumer (Pride and Ferrell, 2013). Culture Another social factor is culture that influences the buying behavior of the customers towards the product. Culture of a country influences the behavior and needs of the customers. It is a significant cause of the changes occurred in the buying behavior of an individual. Culture differs in different countries due to which it is essential for the marketers to analyze the culture of different countries in order to provide products that meet the changing needs of the customers (Sokolowski, 2013). The behavior of individual is influenced by different factors such as family, friends and culture of the region. It is necessary for the company to study the cultural environment in order to include some of the norms in the organization to attract more number of customers to buy a product. This results in increasing the market share of the company. Besides this, society is also consists of suyb cukltures in which a group of customers share same value due to which there is an existence of sub cul tures in the form of religion, geographic regions, nationalities and racial groups that influences the buying behavior of customers in a significant manner (McGuffin, 2016). Family The customer buying behavior is significantly influenced by the attitudes and behavior of the family members towards the product and services offered by the company. Customer discusses and collect information from their friends and family members regarding the features, after sale services and price of the product for the purpose of making appropriate buying decision. In context to Apple, the customer search for the information related to the specifications of the product from the family members for the purpose of making purchase decisions (Kengthon, 2011). Application of social influences on consumer behavior for the enhancement of the marketing strategies 7 Ps Product: It is requisite to offer the product to a consumer that helps in fulfilling its demands. It is requisite for the marketer to provide the information related to its features, price and quality, and benefits to a consumer in order to persuade them to buy a product. It is essential for the marketer to give emphasis on the key features that differentiate its products from its rivals. Apple make huge investments in research and development department to produce innovative product which helps to attain a competitive advantage over its rivals. The introduction of the new technology helps in providing benefits to customers due to which more customers are attracted towards the product. Apple offers wide range of products such as portable computers, iPhone, Mac line desktop and Apple TV (Funk, 2008). Price: It is requisite for the companies to provide good value of money to customers. It is not necessary that the product is offered at low prices. If the customers are offered with high quality products that fulfill their needs and demands effectively then the consumers are ready to pay premium prices for the product. In context to Apple portable computers, consumers pay premium prices as the company provide innovative product with high quality. Besides this, it also provides after sales services in order to achieve high level of customer satisfaction. For this purpose, the company handle the objections of the customers in an effective manner. The company uses skimming pricing strategy to capture a large market share. Skimming pricing strategy refers to the pricing strategy in which the company offers its products at high price at the time of its launch in the market. Customers are also ready to pay high price for the unique features provided in the product to fulfill the needs of the customers in an effective manner (Lamb, Hair and McDaniel, 2010). Place: It is required by the company to make easy availability of the product to customers in order to capture a large market share. Customers prefer to buy products that are easily available to them. Therefore it is mandatory for the companies to increase the reach of the product to customers. Due to emergence of internet and social media sites, customers prefer to buy product online as it facilitates in delivering of the products at their doorstep. Apple also provides an opportunity to its customers to buy a product online which in turn helps in increasing the customer base of the company (Lamb, 2012). Promotion: Increase in the competition results in the adoption of different promotional techniques for the purpose of spreading awareness of the products launched by the company. This also helps in creation of the brand image in the minds of the customers. In context to Apple, there is a use of different promotional techniques used by the company to provide knowledge about the products offered by the company such as advertisements on TV and social media sites. Besides this, there is also a positive word of mouth publicity of the products and services offered by the company due to the use of new technology. This helps in building positive brand image among its customers. Nowadays, companies also use different methods to promote their product such as provision of discounts, sponsor ships and many more (Cant, Strydom and Jooste, 2009). People: Human resources are the vital part of the organization as it facilitates in directing their efforts towards the achievement of the goals and objectives of the company. Apple also engages its people in the decision making process by taking feedback of the customers and employees related to the product in order to make changes in order to meet the changing demands of the customers (Doole and Lowe, 2005). Processes: Nowadays, companies also focuses on the processes and operations carried out in the organization. The company provides information related to different process adopted by the company to manufacture the product or service offered by the company. In context to Apple, it provides information related to different processes and procedures carried out in the business in order to establish transparency in the operations. This results in the increase in the number of customers and also affects their buying behavior. Apple uses eco-friendly processes to manufacture its products due to which it is well known in the technology industry. It provides information related to the processes on its website from where the customers get the knowledge about different aspects of the products (Nykiel, 2007). Physical Evidence: Apple has different outlets through which the company sells and distributes its products such as retail stores, App store, iBooks and so on. Besides this, the company distributes its products through different channels such as retailers like Wal-Mart and Best Buy by offering a minimum advertised price. This policy prohibits the resellers or dealers from advertising of a product below a certain minimum price. In addition to this, the company has many retail stores and factories where the product is manufactured. The company provides a good working environment to its employees. Physical evidence refers to the attributes of the company that customer see and touch to make its buying decision (Fyall and Garrod, 2005). Market Segmentation It is required for the company to identify the customers of the product being offered by it. Market segmentation is a process through which the customers are divided into different categories on the basis of shared characteristics. Market is divided into different segments for the purpose of identification of the high yield segments. Segmentation of the market into different groups facilitates in deciding the target market and preparation of effective marketing plans. Besides this, it also facilitates in meeting different needs and demands of the customers in an effective manner. This is because companies uses different pricing and promotional strategies to fulfill the demands of the customers effectively. Market segmentation is necessary as there is non- presence of homogeneity between different customers (Cant, Strydom and Jooste, 2009). Different buyers have different individual needs and preferences. Therefore it is impossible for the companies to cater to the differing needs of the customers. For the purpose of meeting the needs of the customers, they are divided into different categories in order to bring homogeneity among them. Division of the customers on the basis of common characteristics helps in the development of a standardized marketing mix for a particular segment of customers. Companies may satisfy the different needs of customers with limited product range by the use of different promotional activities, bundles and incentives. When customers are used to a particular product or service, then the company has an opportunity to up sell or cross sell its products to different customer segments (McGuffin, 2016). It is difficult for the companies to increase the prices or attain a premium prices from all the customers due to which a premium segment is developed in which customers are ready to pay premium prices and distinguishes it from the mass market in terms of additional services, product variations and exclusive point of sale. The market segmentation is done on the basis of demographics, geographic, psychographics and behavioral. The demographic segment of Apple portable computers includes gender, lifecycle stage, income and occupation. Besides the geographic segmentation include density and region and psychographic segmentation includes lifestyle. Besides this, behavioral segmentation is done on the basis of personality, social class and user status (Zimmerman and Blythe, 2013). The market segmentation of Apple portable computers are as follows: Basis Segmentation Possible market segments Psychographic Lifestyle Aspirer, succeeder and explorer Behavioral Social class User status Personality Middle and upper class Non-users and potential users Determined and ambitious Demographic Gender Lifecycle stage Income Occupation Male and female Newly married couples High earners Professionals, managers and executives Geographic Region Density US and International Urban Targeting After dividing the market into different segments, the company tries to focus on one or more segments to sell its products. It is necessary for the company to focus on the selected market segment to fulfill their needs and wants. In context to Apple portable computers, the company focuses on high earners, professionals and executives to sell its product. The company provides new technology in its products with high price due to which the target market of the company consists of professionals, high earners and executives who are ready to pay premium prices for the products of the company. Apple designs its product in a unique manner that differentiates it from other companies and helps in achieving first mover advantage over its competitors (Blythe, et al. 2005). In addition to this, Apple also targets teenagers, students of colleges and universities, children and adults by providing good customer experience. The usage of the portable computers by such target markets helps in fulfilling the needs of the customers as they can easily carry the computer at any place to fulfill their needs at an instant manner. Apple portable computers are designed in a unique manner for the purpose of achieving high level of customer satisfaction in order to attain competitive advantage over other players in the market (Iman, 2002). Positioning In order to fulfilling the needs and demands of its target market, the company launches the product with unique features that fulfill the demands of the customers. The company position its products as innovative and provide good customer experience. The logo of the company also attracts customers to buy the product. The portable computers facilitate users to carry it anywhere in order to complete their tasks in a quick manner. The computer has a large memory which results in storing of large chunks of data to be used in future by the target customers to make decisions effectively. The company promote its product as innovative products that helps in fulfilling the demands of the customers in a quick manner with high quality at reasonable cost. In addition to this, company uses different techniques to promote its products and create a positive image among its customers (Moore and Pareek, 2009). Conclusion It can be concluded that the buying behavior of the customers are greatly influenced by different business environmental factors. This report provides information related to different social factors that influence the buying behavior of customers such as reference group, family, culture and social roles. Besides this, it also provides information related to the segmentation, targeting and positioning strategy of Apple to enhance the consumer buying behavior towards the product. For the analysis, portable computers of Apple is selected. The company segments its market on the basis of four divisions namely geographic, demographic, behavioral and psychographic factors. This company targets high earners, students of universities, professionals, children and adults. The company has gain first mover advantage over its rivals. The company has used skimming pricing strategy to cater to the needs of niche market. References Blythe, J., et al. 2005. Strategic Marketing. Select Knowledge Limited. Cant, M.C., Strydom, J.W. and Jooste, C.J. 2009. Marketing Management. Juta and Company Ltd. Davis, K. and Gschwandtner, G. 2011. Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales. AMACOM Div American Mgmt Assn. Dibb, S. and Simkin, L. 2008. Marketing Planning: A Workbook for Marketing Managers. Cengage Learning EMEA. Doole, S. and Lowe, R. 2005. Strategic Marketing Decisions in Global Markets. Cengage Learning EMEA. Ferrell, O.C. and Hartline, M. 2013. Marketing Strategy, Text and Cases. Cengage Learning. Ferrell, O.C., et al. 2014. Marketing Principles PDF. Cengage Learning Australia. Funk, D.C. 2008. Consumer Behaviour in Sport and Events: Marketing Action. Routledge. Fyall, A. and Garrod, B. 2005. Tourism Marketing: A Collaborative Approach. Channel View Publications. Hisrich, R.D. 2000. Marketing. Barron's Educational Series. Iman, A.H.M. 2002. An Introduction to Property Marketing. Penerbit UTM. Kengthon, W. 2011. Consumer Buying Behaviour. GRIN Verlag. Lamb, C.W. 2012. Marketing. Cengage Learning. Lamb, C.W., Hair, J.F. and McDaniel, C. 2010. MKTG 2010. Cengage Learning. McGuffin, R. 2016. Consumer loyalty to electricity suppliers. Factors affecting consumer behavior. GRIN Verlag. Meyer, D. 2015. Impact of location-based services on consumers buying behaviour, illustrated by the German market. GRIN Verlag. Moore, K. and Pareek, N. 2009. Marketing: The Basics (second Edition). Routledge. Nykiel, R.A. 2007. Handbook of Marketing Research Methodologies for Hospitality and Tourism. Psychology Press. Pride, W. and Ferrell, O.C. 2004. Marketing. Cengage Learning. Pride, W.M. and Ferrell. 2013. Marketing 2014. Cengage Learning. Sokolowski, O. 2013. Influences and Attitudes Within Consumer Behaviour Process. GRIN Verlag. Stokes, D. and Lomax, W. 2008. Marketing: A Brief Introduction. Cengage Learning EMEA. Wright, R. 2006. Consumer Behaviour. Cengage Learning EMEA. Yahoo Finance. 2016. Business Summary. [Online]. Available at: https://au.finance.yahoo.com/q/pr?s=AAPL [Accessed on: 22 December 2016]. Zimmerman, A. and Blythe, J. 2013. Business to Business Marketing Management: A Global Perspective. Routledge.

Aristotle Essays (510 words) - Virtue, Ancient Greek Law, Aristotle

Aristotle Aristotle discusses the ideal state and citizens. In his ideal state, Aristotle states about the features of citizens and answers the question of who sould be citizen? . The concept of citizen is very important in his ideal state, because according to Aristotle citizens have the fullest sovereign power, and it would be ridiculous to deny their participation in the state management. Aristole's inspiration is from biology. It depends on teleology. Teleology is about purposefullness.Everything has a purpose. So the form of the citizen is like that. Aristotle argues that citizens have a common purpose for the stability of association, because they are the most important part of society. According to Aristotle, a citizen is one who participates in giving judgement and holding office. For citizens membership on juries has no limitation or to be a member of an assembly. But there is no agreement as what constitutes a citizen generally. The citizens will necessarily vary according to the constitution. In a democracy, the all poor people could be citizens; however in an oligarchy the rich people are going to be citizens. It means in an oligarchy only rich people will give judgement and hold office. Aristotle states that resident foreigners and slaves are not citizens. Because citizens are a particular class of men, the others (slaves, foreigners, workers...) don't have the function of ruling and being ruled according to Aristotle. Therefore the occupations of others are different from the citizens.Aristotle makes discrimination in society. Many people couldn't have right to be citizens because of their occupations or situations in society. Aristotle argues some virtues about the citizens and rulers. At first he states that the virtue of the citizen must be in relation with the constitution. There are many types of constitutions. In each constitution there are different virtues. For instance in Aristocracy courage is the main virtue but in monarchy wisdom is the main virtue. So it is hard to explain certain virtues for citizens. With the consideration of circumstances we can say some virtues for citizens. But the most important and main virtue of the citizen is to contribute to the stability of association as it is mentioned. Aristotle states that the virtues of ruler and ruled person are different. He states that the virtue of ruler is practical wisdom and the ruled person should have correct opinion. Of course, the concept of correct opinion should conform to the constitution. According to Aristotle citizens should have so much features ,which are seemed to be impracticable in society. Aristotle argues that citizens should participate in judgement and hold office. That means the good citizen must have the knowledge and ability both to rule and to be ruled. It is very hard to find a citizen who fits these qualifications, because every person can not have the ability to ruling. Aristotle wants to explain the form of citizen with teleology. A citizen should have a purpose for the stability of the association. But I think a citizen should not to be compelled to rule. Bibliography Aristotle politics Philosophy

Death Penalty Right or Wrong essays

Death Penalty Right or Wrong essays The issue of death penalty is one which has been long debated in the United States. Various anti-death penalty arguments have been brought forward proclaiming death penalty as wrong and brutal. The anti death-penalty movement claims that there is a very high risk of execution of the innocent. They apparently seem to ignore that in the process of saving very few exceptions, they are propagating to let all murderers get away with their crime. Moreover, the opponents of death penalty also claim that if the end result of murder and execution both is the death of an individual, then both are equally wrong and brutal. What they, in other words, are saying that murder and execution are one and the same thing since the end result of both is the same. Seemingly pathetic argument since no one can say that a man making love to a woman is equal to a man having sex with a woman against her wishes. Is it possible to equate Death penalty is something which is required for the safety of the nation. By executing murderers, what one is doing is ensuring that these people are incapable of murdering again and taking more innocent lives. So in effect, death penalty is saving the lives of those who might be at risk. Moreover, the death penalty also acts as a fear factor for potential murderers who do not murder because of their fear of execution. Once again, this results in saving the lives of those who could have been potential "If we execute murderers and there is in fact no deterrent effect, we have killed a bunch of murderers. If we fail to execute murderers, and doing so would in fact have deterred other murders, we have allowed the killing of a bunch of innocent victims. I would much rather risk the former. This, to me, is not a tough call." John McAdams - Marquette ...

Psychology Essay Example | Topics and Well Written Essays - 2500 words

Psychology - Essay Example A child will not survive without the care and support of others. He learns about life and living not only by his own discoveries but with interactions with people around him and within the environment he lives in. Piaget’s Stages of Cognitive Development outlines how a child develops his learning abilities that equip him to survive life’s challenges. Initially, he discovers the world using his senses, and as he grows, learns to form associations and conclusions. With a healthy attachment to significant adults, the child develops a sense of security enabling him to venture into more learning about his world. â€Å"Piaget believed that children create knowledge through interactions with the environment. Children are not passive receivers of knowledge; rather, they actively work at organizing their experience into more and more complex mental structures.† (Brewer, 2001, p.6). He insists that children need to use all their cognitive functions. These theories were designed to form minds which can be critical, can verify, and not accept everything they are offered. Such beliefs reflect his respect for children’s thinking. Vygotsky (1978) believed that children’s intellectual development is influenced more by social context than by individual experiences. His theory places a great deal of emphasis on effective social interaction. Learning ensues in social interactions. A person ingrained in a particular cultural group automatically adapts to its socio-history and socio-cultural ways. Learning about one’s culture comes easy if the individual is totally immersed in it. A perfect example is how Reggio Emilia schools in Italy are run. There, the whole community is involved in rearing the children. â€Å"Reggio Emilia educators repeatedly emphasize that "no one has a monopoly" on what children need and, as noted above, invite parents to become

WAG case analysis Study Example | Topics and Well Written Essays - 1250 words

WAG analysis - Case Study Example Financial Analysis of the Wag’s Judgments and Method of Calculating Net Income According to Canadian accounting standards for private enterprises (ASPE), WAG’s financial judgments and methods used have resulted to overstatement and understatement of net income in various ways. First, the method of calculating and awarding dividends and salaries has resulted in the understatement of net income. In Wiki Art Gallery (WAG) dividends are shared on 50 per cent basis on monthly basis and this was paid up to $400 until April 2012. The amount of dividend paid out to shareholders determines company’s annual net income because they determine the difference between assets and liabilities. According to the Canadian accounting standards for private enterprises (ASPE) a company is restricted from paying out dividends before passing balance sheet test whereby the declared dividends must be equal to or less than the difference between the assets and liabilities. The act of paying dividends on monthly basis instead on annual basis leads to the understatement of WAG’s annual net income as it prejudices the company’s ability to pay creditors therefore increasing the cost of liabilities. Additionally, the increased interest rates should be captured in WAGs annual income statement to reflect the true net income. Moreover, reduction of Stephen salary by $2,000 in fiscal 2012 was not included in the annual income statement and according to the ASPE principles on full disclosure of expenses such changes if effected during the fiscal year must be provided as additional information to the financial document. Therefore, if Stephen buys WAG Company based on the stated net income and decides not to change the methods of calculating dividends, he will be held liable for violating ASPE that might attract legal penalties for wrong disclosure of financial returns. Secondly, the depreciation of assets method as used by WAG leads to understatement of net income as well as overstatement of it if considered in different perspectives. The disposal of assets with zero residual value at any given cost other than zero is treated as income to a company under the ASPE. WAG disposed of computer server that had zero residual value at a price equal to the book value and this was not captured anywhere in the annual income statement. This also has an effect to the company’s net income as it understates company’s gains realized on the disposal of assets thus leading to underreporting of the net income. Note Withstanding, WAG records equipment at cost and charges depreciation on a straight-line basis on its equipment which decreases in value every year due to depreciation charged on it. The depreciation expense is captured in the income statement while the assets true value remains overstated. This implies that the net income is highly overstated because the depreciable assets are not recorded at the book value. Therefore if Stephen buys WA G Company based on the Rob’s calculation of depreciation that informs the current net income calculation, he would buy assets that are overstated and this may affect his eligibility to acquire more capital for the expansion of the company. Thirdly, the method of capitalizing intangible assets adopted by Rob leads to understatement of net income through the charging of amortization costs in the income statement. WAG capitalizes intangible assets

The Roman Empire and its neighbors Essay Example | Topics and Well Written Essays - 1250 words

The Roman Empire and its neighbors - Essay Example Furthermore, special attention will be paid to an analysis of the Germanic tribes and their impact on the Roman Empire (Heather 2006, 33-44). What explains the early development of the Roman Empire? The rise of this empire was precluded on the fact that life under Augustus was the ideal form of rule and that rule by one man was actually an ideal form of democracy. According to Chester G. Starr, Jr, Quite widely the subjects felt that they did not have political liberty, and some drew the conclusion that they lived in slavery. Such persons, however, were hasty to add that the slavery of the Roman Empire was preferable to any democracy or put other qualifications on their general line of thought (Starr 1952, 2). From this perspective then, the authoritarian nature of rule under Augustus was conceived of at the time as normal and even ideal. The notion of liberty extended beyond the individual and to the state and since everyone was responsible to obey the laws of the land, true democracy in fact existed. By wrestling control of the state from the landed aristocratic elite and attempting to impact a meritocratic form of rule – albeit with Emperor Augustus at the helm – the facade of democracy was employed as a tool and helps account for the rise of the Roman Empire. As Starr persuasively notes, â€Å"the Empire began when Augustus took the power in his own hands, and the emperor was an autocrat† (Starr 1952, 9). Despite the fact that Augustus was an autocrat, he was perceived by the peasantry as well as the landed elite as someone who could restore the concept of liberty to Rome. The consolidation of the Roman Empire was thus built upon a belief that liberty was restored and that autocratic rule by Augustus was democracy at its best. Accordingly, the regime still felt it necessary to pay lip service to old shibboleths like libertas and demokratia even

The Chomsky On Language Acquisition English Language Essay

The Chomsky On Language Acquisition English Language Essay By learning how to learn Bruner believes that one can  transfer what was learnt from one  situation  to another. Life-long learning is closely associated with this concept. Interactionist Theory and ESL How does the Interactionist Theory fit in with  ESL in a classroom? When faced with learning English as a second language, the student is essentially an infant. They cannot communicate with the teacher except through non-verbal communication. Therefore, it is up to the teacher to act as the adult in the infant-adult relationship. He or she is responsible for leading all interaction at first, and as the student becomes more familiar with the English language and able to communicate, the control of the interaction can be relinquished a bit and the students can take more control of their own language learning. Also, if students are encouraged to experiment with the language and learn that it is okay to make mistakes, they will be able to discover for themselves how to combine words and phrases to form full sentences and dialogues. Chomsky on Language Acquisition Noam Chomsky postulated that the mechanism of the language acquisition is derived from the innate processes. Innate is something which is already there in mind since birth. The theory proposed by Chomsky is proved by the children living in same linguistic community. Moreover, they are not influenced by the external experiences which bring about the comparable grammar. He thus proposed his theory on language acquisition in 1977 as all children share the same internal constraints which characterize narrowly the grammar they are going to construct. He also proposed that all of us live in a biological world, and according to him, mental world is no exception. He also believes that as there are stages of development for other parts of the body,  language development  can also be achieved up to a certain age. LANGUAGE ACQUISITION IN CHILDREN I.INTRODUCTION Language acquisition is one of the central topics in cognitive science. Every theory of cognition has tried to explain it; probably no other topic has aroused such controversy. Possessing a language is the quintessentially human trait: all normal humans speak, no nonhuman animal does. Language is the main vehicle by which we know about other peoples thoughts, and the two must be intimately related. Every time we speak we are revealing something about language, so the facts of language structure are easy to come by; these data hint at a system of extraordinary complexity. Nonetheless, learning a first language is something every child does successfully, in a matter of a few years and without the need for formal lessons. With language so close to the core of what it means to be human, it is not surprising that childrens acquisition of language has received so much attention. Anyone with strong views about the human mind would like to show that childrens first few steps are steps in the right direction. II. LANGUAGE ACQUISITION THEORIES Language acquisition is the process by which the language capability develops in a human. First language acquisition concerns the development of language in children, while second language acquisition focuses on language development in adults as well. In this paper, we are focussed on the first language acquisition which concerns in the development of language in children. Nativist theories hold that children are born with an innate propensity for language acquisition, and that this ability makes the task of learning a first language easier than it would otherwise be. These hidden assumptions allow children to quickly figure out what is and isnt possible in the grammar of their native language, and allow them to master that grammar by the age of three. Nativists view language as a fundamental part of the human genome, as the trait that makes humans human, and its acquisition as a natural part of maturation, no different from dolphins learning to swim or songbirds learning to sing. Chomsky originally theorized that children were born with a hard-wired language acquisition device (LAD) in their brains. He later expanded this idea into that of Universal Grammar, a set of innate principles and adjustable parameters that are common to all human languages. According to Chomsky, the presence of Universal Grammar in the brains of children allows them to deduce the structure of their native languages from mere exposure. The Language Acquisition Device (LAD) is a postulated organ of the brain that is supposed to function as a congenital device for learning symbolic language (i.e., language acquisition). The LAD concept is a component of the nativist theory of language which dominates contemporary formal linguistics, which asserts that humans are born with the instinct or innate facility for acquiring language. Chomsky motivated the LAD hypothesis by what he perceived as intractable complexity of language acquisition, citing the notion of infinite use of finite means proposed by Wilhelm von Humboldt. At the time it was conceived (1957-1965), the LAD concept was in strict contrast to B.F. Skinners behavioral psychology which emphasized principles of learning theory such as classical and operant conditioning and imitation over biological predisposition. The interactionist theory of Jerome Bruner and Jean Piaget later emphasized the importance of the interaction between biological and social (nature and nurture) aspects of language acquisition. Chomsky (1965) set out an innate language schema which provides the basis for the childs acquisition of a language. The acquisition process takes place despite the limited nature of the primary linguistic data (PLD, the input signals received) and the degenerate nature (frequent incorrect usage, utterances of partial sentences) of that data. Given this poverty of the stimulus, a language acquisition model requires a number of components. Firstly, the child must have a technique for representing input signals and, secondly, a way of representing structural information about them. Thirdly, there must be some initial delimitation of the class of possible language structure hypotheses. Fourthly, the child requires a method for determining what each of these hypotheses implies with respect to each sentence. Finally, an additional method is needed by which the child can select which hypothesis is compatible with the PLD. Equipped with this endowment, first language learning is explained as performed by a Language Acquisition Device progressing through the following stages: 1. The device searches the class of language structure hypotheses and selects those compatible with input signals and structural information drawn from the PLD. 2. The device then tests the compatibility using the knowledge of implications of each hypothesis for the sentences. 3. One hypothesis or grammar is selected as being compatible with the PLD. 4. This grammar provides the device with a method of interpreting sentences (by virtue of its capacity for internally representing structural information and applying the grammar to sentences). Through this process the device constructs a theory of the language of which the PLD are a sample. Chomsky argues that in this way, the child comes to know a great deal more than she has learned, acquiring knowledge of language, which goes far beyond the presented primary linguistic data and is in no sense an inductive generalization from these data. In some views of language acquisition, the LAD is thought to become unavailable after a certain age the critical period hypothesis (i.e., is subject to maturational constraints). Chomsky has gradually abandoned the LAD in favour of a parameter-setting model of language acquisition (principles and parameters). Much of the nativist position is based on the early age at which children show competency in their native grammars, as well as the ways in which they do (and do not) make errors. Infants are born able to distinguish between phonemes in minimal pairs, distinguishing between bah and pah, for example. Young children (under the age of three) do not speak in fully formed sentences, instead saying things like want cookie or my coat. They do not, however, say things like want my or I cookie, statements that would break the syntactic structure of the Phrase, a component of universal grammar. Children also seem remarkably immune from error correction by adults, which Nativists say would not be the case if children were learning from their parents. III. CRITICISM AND ALTERNATIVE THEORIES Non-nativist theories include the competition model, functionalist linguistics, usage-based language acquisition, social interactionism and others. Social-interactionists, like Snow, theorize that adults play an important part in childrens language acquisition. However, some researchers claim that the empirical data on which theories of social interactionism are based have often been over-representative of middle class American and European parent-child interactions. Various anthropological studies of other human cultures, as well as anecdotal evidence from western families, suggests rather that many, if not the majority, of the worlds children are not spoken to in a manner akin to traditional language lessons, but nevertheless grow up to be fully fluent language users. Many researchers now take this into account in their analyses. Those linguists who do not agree with Chomsky point to several problems: 1. Chomsky differentiates between competence and performance. Performance is what people actually say, which is often ungrammatical, whereas competence is what they instinctively know about the syntax of their language and this is more or less equated with the Universal Grammar. Chomsky concentrates upon this aspect of language he thus ignores the things that people actually say. The problem here is that he relies upon peoples intuitions as to what is right or wrong but it is not at all clear that people will all make the same judgments, or that their judgments actually reflect the way people really do use the language. 2. Chomsky distinguishes between the core or central grammar of a language, which is essentially founded on the UG, and peripheral grammar. Thus, in English, the fact that We were is considered correct, and We was incorrect is a historical accident, rather than an integral part of the core grammar as late as the 18th Century, recognized writers, such as Dean Swift, could write We was à ¢Ã¢â€š ¬Ã‚ ¦ without feeling that they had committed a terrible error. Similarly, the outlawing of the double negation in English is peripheral, due to social and historical circumstances rather than anything specific to the language itself. To Chomsky, the real object of linguistic science is the core grammar. But how do we determine what belongs to the core, and what belongs to the periphery? To some observers, all grammar is conventional, and there is no particular reason to make the Chomskian distinction. 3. Chomsky also appears to reduce language to its grammar. He seems to regard meaning as secondary a sentence such as Colorless may be considered as part of the English language, for it is grammatically correct, and therefore worthy of study by Transformational Grammarians. A sentence such as My mother, he no like bananas, on the other hand, is of no interest to the Chomskian linguist. Nor would he be particularly interested in most of the utterances heard in the course of a normal lecture. 4. Because he disregards meaning, and the social situation in which language is normally produced, he disregards in particular the situation in which the child learns his first language. Bruners LASS Let us look closely at this fourth objection. The psychologist, Jerome Bruner, holds that while there very well may be, as Chomsky suggests, a Language Acquisition Device, or LAD, there must also be a Language Acquisition Support System, or LASS. He is referring to the family and entourage of the child. If we watch closely the way a child interacts with the adults around her, we will see that they constantly provide opportunities for her to acquire her mother tongue. Mother or father provide ritualized scenarios the ceremony of having a bath, eating a meal, getting dressed, or playing a game in which the phases of interaction are rapidly recognized and predicted by the infant. It is within such clear and emotionally charged contexts that the child first becomes aware of the way in which language is used. The utterances of the mother or father are themselves ritualized, and accompany the activity in predictable and comprehensible ways. Gradually, the child moves from a passive position to an active one, taking over the movements of the caretaker, and, eventually, the language as well. Bruner cites the example of a well-known childhood game, in which the mother, or other caretaker, disappears and then reappears. Through this ritual, which at first may be accompanied by simple noises or Bye-bye Hello, and later by lengthier commentaries, the child is both learning about separation and return and being offered a context within which language, charged with emotive content, may be acquired. It is this reciprocal and affective nature of language that Chomsky appears to leave out of his hypotheses. Bruners conception of the way children learn language is taken a little further by John Macnamara, who holds that children, rather than having an in-built language device, have an innate capacity to read meaning into social situations. It is this capacity that makes them capable of understanding language, and therefore learning it with ease, rather than an LAD. IV. CONCLUSION Chomsky, then, sees the child as essentially autonomous in the creation of language. She is programmed to learn, and will learn so long as minimal social and economic conditions are realized. In Bruners version, the program is indeed in place, but the social conditions become more important. The child is still an active participant, is still essentially creative in her approach to language acquisition, but the role of the parents and other caretakers is also seen as primordial. Finally, we could draw the conclusion that we can successfully teach any child any language we like as it is provided with Language Acquisition Device (LAD) and supported with Language Acquisition Support System (LASS).

Brilliant Lies - In many ways, Susy is just like Gary. Do you agree? :: English Literature

Brilliant Lies - In many ways, Susy is just like Gary. Do you agree? In many ways, Susy is just like Gary. Do you agree? Susy Conner, and Gary Fitzgerald. Both are Brilliant liars - and seemingly total opposite gender counterparts of each other. To say however, that they are alike simply because they are liars is to place them into a frame that is far too restricting and incomplete. No, the similarities - and even differences - between Susy and Gary lie beneath the surface. It is in these more subtle ways that the two characters reveal themselves to be more alike than one would think. At the heart of Susy and Gary's personalities is that one trait that seems to set them apart from the rest of the characters of the play - ambition. Theirs is an intense, bordering on violent, ambition - a drive to succeed in life, to gain what they want - and neither have any scruples about running over everyone else to get what they want. They are not above lying to get their way, not above gaining trust and then throwing it away once they have what they want - this is shown in no clearer way than when Gary convinces Vince to support him, then throws him to the wolves at the end - "I lied. Don't get pious Vince. This place was ripe for a management buy out. These are hard times. We've got to become much more aggressive, and you know, and I know, and they know that you haven't got the guts to go in hard." This manipulation of others extends to include their extremely vengeful natures. Susy's vindictiveness in lying to Katy about Marion's sexuality (revenge for Katy telling the truth about her story - "As soon as I saw that dyke I knew you'd fall in love with her." - is mirrored by Gary's pleasure in crushing Vince after he reveals his true colours. They are cruel to an almost merciless extent - the vicious battle between the two is more than a fight in order to win the case - it is a fight for survival. Both Gary and Susy know that if they are not relentless in the pursuit for triumph, they will be crushed by the other - another characteristic that they share - the obsession for power. In a way, the struggle between these two characters is not for the compensation money - but for the sense of power that comes only from triumph. Another trait that they both share is a sense of stubborn self righteousness that somehow constantly places themselves in the role of

Hospitality Industry Knowledge

Hospitality Industry Knowledge 1. List six sources of current industry information: – Media: Such as newspapers, television, magazines and radio. The media publicises current information, trends developing and any government initiatives. – Customers: By doing customer questionnaires this can inform enterprises as to what they need to improve, as well as which staff are working well. – Information services: For example the Australian Bureau of Statistics and Tourism NSW (all these services are provided by the government) and provide a whole range of issues within the industry. Internet: Sites such as The World Tourism Organisation (WTO) provide information on environmental issues and trends frequently. Anyone can publish anything on the internet, so it is important to check that the information sourced is credible and correct. – Industry Journals: (Also known as trade magazines) are not available from local industries and usually require a subscription, as they are extremely valuable sources of current information. Within the either national / international journals hospitality positions are advertised, trends are addressed and practices of various enterprises are shown. Training courses: May either be on-site or off-site, and provide the opportunity for staff to experience specific training in a chosen area. 2. Differentiate between primary and secondary sources of information: A primary source is when information is gathered first hand, whereas secondary source is when the information is gathered from a source that has already conducted the research. 3. Indentify the basic research skills that are required when researching: It is important to recognise that the source is credible and that it is of relevance. . List three channels that may be used to disseminate information once collected: Media, Internet and customers. 5. Explain the importance of updating hospitality industry knowledge: Updating hospitality industry knowledge ensur es quality service is maintained and the customer’s needs are constantly being met. 6. Analyse recent government initiatives affecting the hospitality industry: Government initiatives are acts by the government that result in a number of impacts on the industry. Promoting Australia’s image overseas: In campaigns such as â€Å"where the bloody hell are you? † and ‘Australia week’ in the USA; and enhances Australians quality of life as well as boosting tourism in regional areas. – Australian tourism industry: Over $600 million was allocated to the Australian tourism industry in the 2004/05 federal budget. The government set up a new body in 2004, ‘Tourism Australia’, having $120 million allocated to the body in 2004 in order to market Australia internationally as a holiday destination over the following years. To market tourism within regional areas of Australia, an extra $45 million was allocated. – The federal government is now taking on apprentices (New Apprenticeship’s Scheme). This will help with the costs accompanying training new apprentices and offers and encourages employers to take on new enterprises. By introducing these further funds for enterprises, it has also allowed students to take on a part-time apprenticeship whilst attending school, as well as enabling more flexibility for those wishing to pursue a career in commercial cooking. Obesity: This issue has been constantly reported via the media, statistics stating that now over 50% of the Australian population are overweight. This is a result of certain lifestyle changes: individuals are now less active, have increased their consumption of fatty/high energy foods, and often resort to fast food because they believe they do not have enough time to cook themselves. The health problems connected to being overweight have placed a lot of pressure on the health system. This has resulted in the government introducing healthy eating campaigns and new school canteen food requirements. Farmer kits: Was launched by the Federal Minister for Tourism in 2003: ‘Farm and Country Tourism on your Property: Assessment Tool’ These kits were for families looking to enter the agricultural tourism industry and enables them to see whether or not their farm is suitable. 7. Explain recent trends in emerging markets and the importance of internet presence for business: The Internet has enabled the hospitality industry to access a wider market, allowing budding customers to view the available products and services of different enterprises, and to make a booking online. Internet booking have increased dramatically over the past few years (due to the ‘technically savvy’ Y-Generation) and has resulted in an increase in competitiveness between hospitality enterprises. 8. Analyse the impact of social issues on the hospitality industry: Some enterprises choose to become involved with the community by doing things such as participating in community fundraising (e. g. providing a complimentary meal) or by contributing left-over food to charities. The obesity epidemic has also caused the hospitality industry to provide healthier menus, so that consumers now have the option of having either fatty or healthier food. Doing so has caused the face of the hospitality industry to change, as they are no longer regarded as selling only fatty foods. Racial tensions were a result of the Cronulla Riots in Sydney. A number of businesses were closed down, and when re-opened were not able to operate due to a lack of customers. Due to an increase in intoxication and binge drinking licensed premises must ensure they do not serve intoxicated people, as intoxicated people are more likely to commit crimes. The government has responded to this by introducing curfews and lockouts within problem areas. They have also raised the price on Alco-pops to discourage young people from drinking excessively. 9. Outline factors that have caused expansion within the industry: Factors that have caused expansion within the industry include: – International sporting events: attracts a large number of short-term visitors – Cultural events: attract people to specific regions – Seasonal influences: increased travel during holidays, in particular the Christmas and summer holiday period – New liquor licensing laws: may encourage more small bars to open – Medical tourism: hospitality provides forming partnership with hospitals 10. Outline factors that have caused retraction within the industry: – An oversupply of facilities after the 2000 Sydney Olympics – Incidents (such as war on Iraq, tsunami, SARS) resulted in less abroad people travelling to Australia, although inbound tourism did increase – Competition among enterprises caused them to slash their prices (reduced profit) – World oil prices increased which resulted in airline tickets increasing and households to restrict their extra spending money (due to increased cost in petrol) – Rising food prices caused higher menu prices, which may deter customers from dining out – Credit crisis 1. Describe current labour issues and their impacts on enterprises: – Labour turnover: Employee’s left with few hours during the quieter months may choose to leave and find alternative employment. The cost of losing / replacing staff members is quite substantial and costs thousands per employee. – Shortage of qual ified chefs: result of more students staying to year 12 rather than leaving in year 10 – Hiring staff with illegal visa statuses – Paid unjustly: a number of employee’s in the industry are unaware of their rights and may be paid lower wages 2. Explain technological issues affecting the hospitality industry: – Has improved the delivery of customer service and impacted on the delivery of training – Systems and procedures are now more efficient and has reduced many errors and has enabled service to be provided more timely. – Addressed skills shortages by allowing individuals to complete training courses in a more flexible environment through registered training organisations on-line.

Prominence of Computer Security and Forensics The WritePass Journal

Prominence of Computer Security and Forensics INTRODUCTION Prominence of Computer Security and Forensics INTRODUCTIONResearch Enterprises of ForensicsJob availability segments for forensic studentsImportance of securityAnonymous toolsTypes of forensicsServices of forensicsAvailable Job Opportunities by studying computer security and forensicsThe techniques gained by studying computer security and forensic courseMobile ForensicsAnalysis of call data recordsDescription of Audio and VideoAudio AnalysisVideo AnalysisData RecoveryConclusionReference:Related INTRODUCTION Forensics and related courses are fast flattering current career of the students. It has a global reputation for excellent in the development of the techniques of forensics. The forensics is the investigation process which is related to the police services. Many students are focused in forensics some of the area are the following Criminology Toxicology Questioned Documents Odontology Pathology /   Medical Examiner Physical/ Forensic Anthropology Forensic psychiatry/psychology Many opportunities are waiting for the students who are pursuing forensics science and other related courses. The main criteria in the forensic science are Chemistry -analysis of paint, chemicals counting fire investigation and reconstruction of accidents. Biology  Ã‚  Ã‚  Ã‚   It is associated to crimes in contradiction of people murder, assault and rape cases. Drugs and toxicology. Research Enterprises of Forensics Consulting with people on the front appearances and document their problems. Eavesdrop to law enforcement and relate our own knowledge of computer forensics according to those problems. Learn current investigating techniques and suggest alternatives, measuring the alternatives in real world and reporting the results. Pay attention to the sufferers and give them a good solution to analyse what happened to them and report it appropriately. Job availability segments for forensic students Law enforcement Financial Consulting   and Academic. Forensics courses develop the unique skills which means a person cannot handle the networks without any knowledge of it and for example a computer engineer cannot survive in the forensic field just because he can knows only about the system management. So the above are the sectors for the computer forensic students. Importance of security Security is the most important thing in everyone’s day to day life. A mail can be hacked by fetching the original information and it is replaced by a fake data to cheat people with the help of some software’s. A fake websites are there by collecting the personal bank information of an individual person, it happens like a   person is asked to buy some stuffs by sending them a portal of the bank information to be filled and after sometime that pages are fetched and hacked by some frauds . These are all the techniques used to hack the personal information and trouble them so computer security is there to give some surety to the companies by protecting the secrets of each and every person’s information. Anonymous tools It could be used to create an unidentified data form the original data. Forensic researchers will be having packet dumps, email messages, document files, disk images, etc.., Types of forensics Disk forensics Network forensics RAM forensics Phone forensics Document forensics and Software forensics Services of forensics Examining the evidence of hacking Analysing of electronic mail, chatting capability and deleted files for worker annoyance. Checking the computer system for the evidence of IP address theft Examining the erased internet action and server log files for evidence of unauthorised activity of a person. Investigation into the denial of data systems and computer strategy Extracting the evidence for non-computer concerned with investigations. Producing reports to the industrial courts. Observing the common employees misusing the computer Developing the software’s to solve some specific problems. Available Job Opportunities by studying computer security and forensics In detecting and investigating the cyber related crimes In using tools of forensics Handling the cyber-crimes with intelligence of tackling them Finding the loss of account and recovering them The techniques gained by studying computer security and forensic course Trouble shooting the operational issues: Finding the incorrect physical location of the network and resolving the problem in the correct way in the host. Log monitoring: Analysing log entries and correlating log entries from multiple systems. Recovering data from the system: Fetching the lost data that has been hacked by anyone or modified with help of tools etc Mobile Forensics Mobile devices are terribly increasing in the recent trend. Many communication protocols like Bluetooth, WiFi and 3g allow the free data transfer across international restrictions. Users are allowed to transfer the data, browsing and send and receive e-mail with attaching files. Analysis of call data records The records of the call data has been showed below Date of call Time of call Call duration Number making the call (originating) Number receiving the call (terminating) IMEI International Mobile Equipment Identity CI Cell site identity number Description of Audio and Video Audio Analysis Audio can be recorded in high diverse range including mobile phones, dicta phones, covert recording devices, cameras and mobile phones CY4OR is a full enhanced and transcription service in the forensic audio and video suite. Video Analysis The propagation CCTV equipment on virtually every street corner, outside business buildings and even for domestic properties is increased for some evidence are available for inspection. This type of evidence is seriously trusted upon in court but often needs improving to ensure that is obviously presented. CY4OR’s practiced video team uses formal of the art equipment to enable the augmentation, de-multiplexing  and restoration of material. Data Recovery Data recovery is the process of recovering data from damaged, failed, corrupted, or inaccessible secondary storage media when it cannot be accessed normally.  Data can be retrieved from storage media such as hard disk drives, storage tapes, RAID, CDs, DVDs, and other electronics. Recovery may be required due to physical damage to the storage device or logical damage to the file system that prevents it from being mounted by the host operating system. Conclusion The skills that are gained from computers security and forensic course include the broad knowledge of forensic principles, procedures, tools and techniques to handle the problems. So it develops the skills required by the employers and fulfills them.   Apparently there is more possibility of new techniques as well as advancements yet to develop in the area of forensics because â€Å"computer security and forensics is only a journey but not a destination† student who currently learns will say many things new to this world by studying this course. Hence this paper briefly explains about the required skills by the employers to work in the forensic field and also in pertinent sector by attaining this course. Reference: cy4or.co.uk/forensic-services/mobile-device-forensics www.intaforensics.com www.krollontrack.co.uk

Free Essays on 2008 Beinjing,China Olympic Games Controversy

On July 13th 2001, China was chosen among several nations like Turkey, Japan, France and Canada to organize the Olympics. Whether or not China should have been granted this opportunity remains a sensitive issue for many. As for me, I totally agree with the selection of Beijing, China as the host city of the 2008 Summer Olympic Games. Many believe that China should not have been awarded the games based on alleged civil rights abuses on the part of the Chinese communist government towards its own dissidents. In this paper, I will talk about all the allegations put towards China as to why they should not have been awarded the games and explain why I believe that the decision to give Beijing the games was the right one. The allegations are well deserved. Due to communism, the preoccupation of the Chinese authorities is to maintain social stability in order to keep the power. Nowadays in China there is no freedom of association, no free speech and no press freedom. Journalists are not able to do their job freely because they could be prosecuted and jailed if their work is judged "against the Party". The most important repression of free speech concerns the Internet users. More than fifteen persons are in jail for having expressed themselves on the web and people continue to be arrested and charged with serious offences for using the Internet to spread information about human rights or other politically sensitive issues. From what I have found in my research, the human rights situation in China is particularly present in Tibet and in Xinjiang, areas that are located in west China. In 1950 this region was invaded by the Chinese forces. In 1959 Tibetan people tried to force the Chinese out but the army repressed this movement violently and the Dalaà ¯-Lama left Tibet. Since 1959, Tibetan people and particularly religious, Buddhist monks and nuns, have been victims of Chinese repression. At the end of 2000, hundreds of Buddhist monks and nun... Free Essays on 2008 Beinjing,China Olympic Games Controversy Free Essays on 2008 Beinjing,China Olympic Games Controversy On July 13th 2001, China was chosen among several nations like Turkey, Japan, France and Canada to organize the Olympics. Whether or not China should have been granted this opportunity remains a sensitive issue for many. As for me, I totally agree with the selection of Beijing, China as the host city of the 2008 Summer Olympic Games. Many believe that China should not have been awarded the games based on alleged civil rights abuses on the part of the Chinese communist government towards its own dissidents. In this paper, I will talk about all the allegations put towards China as to why they should not have been awarded the games and explain why I believe that the decision to give Beijing the games was the right one. The allegations are well deserved. Due to communism, the preoccupation of the Chinese authorities is to maintain social stability in order to keep the power. Nowadays in China there is no freedom of association, no free speech and no press freedom. Journalists are not able to do their job freely because they could be prosecuted and jailed if their work is judged "against the Party". The most important repression of free speech concerns the Internet users. More than fifteen persons are in jail for having expressed themselves on the web and people continue to be arrested and charged with serious offences for using the Internet to spread information about human rights or other politically sensitive issues. From what I have found in my research, the human rights situation in China is particularly present in Tibet and in Xinjiang, areas that are located in west China. In 1950 this region was invaded by the Chinese forces. In 1959 Tibetan people tried to force the Chinese out but the army repressed this movement violently and the Dalaà ¯-Lama left Tibet. Since 1959, Tibetan people and particularly religious, Buddhist monks and nuns, have been victims of Chinese repression. At the end of 2000, hundreds of Buddhist monks and nun...

Reasearch paper about Tooth Morphology Essay Example | Topics and Well Written Essays - 250 words

Reasearch paper about Tooth Morphology - Essay Example Moreover, tooth morphology is facilitated by the oral cavity, which holds the teeth together in the mouth. Tooth morphology also incorporates two main dentition types, which include deciduous and permanent dentitions (Scott et al. 3-5). These dentitions have different types of teeth where deciduous dentition has three main types that incorporate incisors, canines, and molars while permanent dentition has four type that include incisors, canines, premolars, and molars. To comprehend tooth morphology, it is crucial for one to understand the nomenclature first, which is a naming system that is often used to describe or even classify material in the subject of dental anatomy. There are several tooth-numbering systems that include FYI system, universal system, Zsigmondy-Palmer Notation, and Dane or the Hederup system. With regard to structure, each tooth has both root and crown portions where the crown is usually covered with enamel while the root is covered by cementum (Koppe et al. 36-3 8). These two parts, crown and root, join at an area known as the cement enamel junction. The crown portion of the tooth comprises of three layers that include dentin, pulp, and enamel. Koppe, Thomas, G. Meyer, and Kurt W. Alt. Comparative Dental Morphology: Selected Papers of the 14th International Symposium on Dental Morphology, August 27-30, 2008, Greifswald, Germany. Basel Switzerland: Karger, 2009.

Marketing Plan Phase III Essay Example | Topics and Well Written Essays - 500 words

Marketing Plan Phase III - Essay Example where executives are always in a hurry catching up with their appointments and needs to have an access to technology which will keep them in track with recent economic and business developments. Thus, Boeing 007 Heli-jet will differentiate itself along these lines by being creating aircrafts and coming up with innovative features which respond to these needs. As stated above, the main factor which will differentiate Boeing 007 Heli-jet with other aircrafts is its concern on the importance of time in the current business environment. Noting that Boeing 007 Heli-jet is aimed at the corporate executives, it will emphasize its consideration of their lifestyle which requires them to attend meetings. Globalization further demands attending meetings abroad to meet with a wider spectrum of local executives. As time is very important to the market, they need airplanes which are capable of flying at faster speed in order to maximize this resource. As shorter time is spent on travelling far distances, the Boeing 007 Heli-jet enables executives to focus on and spend more time in their meetings as well as discussion of business matters. Thus, it also has the capacity to shorten the period that business executives stay in a certain country for these affairs. This will mean savings for the company in terms of accommodation and maximization of time. In the end, the newest product of Boeing Commercial Airplanes will be positioned as the aircraft which maximizes the use of time by being the fastest aircraft in the face of Earth. Boeing 007 Heli-jet will differentiate itself among other aircrafts not only by becoming the fastest plane in the world but also by maximizing time by offering features which will enable business executives to be in-touch with the business world through work station cabins which will be equipped by phone equipments and internet connection. The aircraft will offer comfort and convenience through design and furnishing of an executive office. In order to

Spirituality,Religion,and Social Work Research Paper

Spirituality,Religion,and Social Work - Research Paper Example The relationship between religion, spirituality and social work, however, is not a recent phenomenon, but in fact has existed historically and share a consistent relationship. Such a positive and co-dependent relationship between religion, spirituality and social work, can be attributed to the Postmodernist society we live in today, where there has been a steady and systematic increase in the introduction of new social work policies, which assimilate religion and spirituality; and where the social workers, are known to have a more positive approach towards the inclusion of religion and spirituality within the spheres of social work. There have been various studies which have documented the effect, introduction, assimilation and impact of religion and spirituality within the domains of social work (Furman, Benson, Canda, & Grimwood, 2005; Sheridan & Amato-Von Hemert, 1999; Sheridan, Bullis, Adcock, Berlin, & Miller, 1992). This paper, discusses the various signifcance of the problem, and the impact of such an inclusion on social work and workers. Definition and Meaning of Terms: Religion and Spirituality These terms are defined in various ways by different authors, and research literature on the subject implies that there is no one clear or specific definition for either of these terms. Hence defining the terms in a precise manner has been a challenging task for the authors, since it encompasses a wide area of subjects and concepts. However for the purpose of this study, a general and commonly used definition is taken into consideration. Spirituality is defined as: "a complex, intrapsychic dimension of human development† (Derezotes, 1995, p.1) â€Å"the relationship of the human person to something or someone who transcends themselves† (Bullis, 1996, p. 2), â€Å"devotion to the immaterial part of humanity and nature† (Barker, 1995, p. 363), â€Å"the human search for purpose and meaning of life experiences† (Sheridan & Amato-von Hemer t, 1999, p. 129), â€Å"a relationship to force greater than oneself† (Netting, Thibault & Ellor, 1990), and â€Å"the essence of the individual† (Carroll, 1997, p. 27), or â€Å"one’s basic nature† (Carroll, 1998, p. 2). Religion on the other hand is defined as: â€Å"the external de?nition of faith† (Joseph, 1988, p. 444), â€Å"a search for the signi?cant in ways related to the sacred† (Pargament, 2002, p. 169), â€Å"an organized set of beliefs and practices of a faith community† (Furman & Chandy, 1994, p. 21), â€Å"believing† (Gotterer, 2001, p. 188), and the â€Å"acceptance of a particular set of beliefs and ethics† (Cascio, 1998, p. 524). Thus, the definitions of spirituality and religion in general, are more or less focused on the general meaning of the terms and the areas it encompasses. There is however a subtle difference between the two, as observed from the literature. The concept of spirituality may also include a special reference to the relationship between individuals, the environment to which they belong, their traditions, customs or heritage or any higher power in which they believe (Canda, 1988; Dudley & Helfgott, 1990; Furman, Benson, Canda, & Grimwood, 2005; Joseph, 1988; Krieglstein, 2006; Hodge & McGraw, 2006). Religion on the other hand, is comparatively a narrow term, albeit more structured with regard to the beliefs, or rules followed by a community or an organization. However, there is a slight difference of opinion among various researchers and practitioners with regard to the difference between the two terms while yet others do not believe in such differences. According to some religion is more focused on communities while spirituality is an individual thing, while yet others question the